Cylinder Cardboard Box or Square Box? Its Impact on Brand Perception
In today’s competitive retail and e-commerce world, the first touchpoint that makes a consumer feel the quality of a product is its packaging. Although the saying “don’t judge a book by its cover” is common, the exact opposite is true in consumer psychology; customers largely judge products by their packaging. One of the most fundamental dilemmas brands face during the packaging design process is the shape of the box: A cylinder cardboard box or a classic square box?
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